Logo Design Problems: Let us Un-complicate the procedure
Custom logo might seem a really hassle free profession to the outsiders. They feel that logo designers only work with a few fonts, colors and form factors. thiet ke logo cong ty There is very little trouble, right? In the end, they don’t design 10-20 website pages for a single website like the web site designers! Contrary to popular belief, logo designers face their very own share of troubles in their job. From copyright issues to technical difficulty to handling client’s demand, every logo designer faces these challenges everyday. Here really are a few major design issues that may be tough to deal with, if you don’t take proper precaution.
Insufficient software knowledge- A great designer should have enough knowledge to work with different design software. Generally, every designer has his own favorite software where he works regularly and feels most comfortable to use. But the situation arises when the client mentions particular software he wants the designer to use. He might ask the designer to design a logo on Adobe Illustrator and if the designer isn’t comfortable with Illustrator then he will lose the project. To fulfill the client’s requirements, you should be proficient in all the popular design software. If you don’t have the data and like to work on every other software, then make sure that your file is suitable for the software that client likes.
Some clients are tough to handle- Some clients have their very own idea about how exactly their logo should look. Then don’t just provide the designer a basic idea in what he wants, rather he forces the designer to design the logo exactly the way he wishes it to be. You can have no freedom to show your own personal creativity because of the strict rules the client will impose on you. To avoid such conditions, tell the client the method that you work in a design project and what the client’s responsibility is. If you don’t show him the limits, he can keep intruding in your work and disturb the creative process.
Don’t develop a communication gap- Some clients feel that because they have hired a specialist logo designer, he has nothing to contribute in the project. Some designers also feel that initial brief from the client concerning the project is enough. They show the logo to the client once it’s completed. But, that’s not the ideal process of a fruitful design project. If the client is shy, you need to take the responsibility to keep in touch with him at a typical basis. Ask him for feedback and make any changes he requests. This will make the customer happy. He will understand that his work is progressing steadily. As a custom you will even have an obvious idea what the client likes and dislikes. You are able to do the necessary changes at the earlier stage to make the logo successful without facing any criticism.
Copyright issues- You must have seen some small companies’ logo resemble famous logo of big brands. Sometimes the logo designers copy other company’s logo blatantly and sometimes unknowingly they get influenced by some elements of a famous logo. When you create an identical logo, it’s certainly a crime. But when you unknowingly or unintentionally infringe a logo copyright, it’s a sincere mistake, not stealing. However, because of the strict copyright laws and huge fines, you need to always be mindful about the weather you used in your design project. Before you choose font, color and shape for your design, research on the internet to learn if every other company has copyright to utilize them or not. If the fonts and shapes are freely available, you should use them in your logo design.