Exactly how Pay-Per-Click Marketing Might help the actual Newspaper Business
In talking to a photojournalist from a newspaper last week, she was telling me what sort of company had called the newspaper attempting to sell them on the thought of using SEO/PPC to enhance their traffic for their stories. I was surprised initially since I’ve never thought those services could benefit a newspaper. Actually, some say pay-per-click has been the reason of newspapers downfall since more choose to promote like that in place of through the standard newspaper ad route.
The one thing with SEO and keyword internet marketing is that it does take some time to construct up. So if newspapers are attempting to use SEO to develop traffic to timely or breaking news, it is going to be too late and useless before they start to see the results. People could have found the timely story beforehand somewhere else.
With PPC on the other hand, I can see how that could benefit newspapers. When there is a breaking story that they want to be the ones where readers go to find additional information on-line, then PPC would definitely work. Basically, the way it works is if this sort of scenario happened: pool result Someone twitters breaking news that there is a shooting downtown and they are there at the scene. An audience sees it and texts about any of it for their friend who lives near the shooting area. Since few facts are given, the friend who receives the text is most more likely to immediately jump on-line to search for more details.
By this time, newspapers would have caught this story too. They write up an instant article and constantly update it. In addition, they bid on a pay-per-click ad which will pop up on search engines for whoever searches: “shooting in ‘city’ or ‘state'” ;.And then whoever looks for that term (such since the friend who received the text) will see the newspaper article pop up initial on the list, and will in all probability click on it.
That is just a typical example of one scenario. From what I’ve found, it appears like several newspaper organizations such as for instance Cox Newspapers Inc., The Chicago Tribune, and New York Daily News have used pay-per-click advertising previously to generate more revenue and traffic. If more newspapers found myself in PPC then they’d have significantly more likelihood of viewers going for their site to learn more in place of other websites.
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